From the course: Introduction to Social Media Strategy

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Creating a social media policy

Creating a social media policy

From the course: Introduction to Social Media Strategy

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Creating a social media policy

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- Your employees can be your greatest advocates, so they could be a powerful asset in your social media marketing strategy. But the boundaries between social media interactions for business or pleasure are often blurred, which can cause confusion and comes with some risks. To help you avoid problems, you need a social media policy. In this video, I'll walk you through an easy approach you can take to create yours. Before you get started, you should know what a social media policy is meant to achieve. First, it must empower employees. By putting clear guidelines in place, everyone can feel more comfortable about social media interactions. Next, it must protect your brand. It tells employees what tone and voice you want them to use when interacting with customers which helps protect your brand image. And finally, it must protect against legal risks. Businesses deal with legal restrictions and different policies they need…

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