From the course: Email and Newsletter Marketing Foundations
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Creating powerful email marketing campaigns
From the course: Email and Newsletter Marketing Foundations
Creating powerful email marketing campaigns
- You know how to sign up for an email marketing provider, what a campaign is and the elements of a great campaign. Now it's time to put all that knowledge together. In this example, I'll be using MailChimp to show you the steps to creating an email campaign. Here I am on the dashboard for Hansel and Petals' account on MailChimp. In order to get started with my campaign, I'll select Campaigns. It's here that I'll see any campaigns that I've sent out as well as my drafts. It's also here where I can select to create a new campaign but in this example, I'm gonna go ahead and choose the campaign that I've already created and this is going to be our example. This page here provides a great overview of some really important components to consider when setting up a campaign. In the order that you see them, the first thing you'll notice is the campaign name and that is the Mother's Day Flowers Promotion. The campaign name is not visible to anyone but me. So I always recommend making it as…
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