Learn firsthand how to create a marketing sequence. See how you can create the perfect marketing sequence by accounting for most things that happen along a typical buyer journey.
- Now that we understand the funnel … and have an idea of our buyer journey, … it's time to create our marketing sequence. … As you prepare to develop your marketing sequence, … start by creating three lists. … The first list is all the tools you're currently using. … These would be currently part of your buyer's journey. … The second list is all the tools you know how to use, … but aren't using. … And the third list is all the tools you'd like to be using, … but don't know how. … Next, identify what stage of the funnel … that tool can be used in. … The best way to use tools is when they have a clear purpose. … Certain tools are used for lead generation, … others for closing sales, … and others for strengthening … that relationship after the sale. … Let's look at an example. … Let's say I'm creating marketing for a travel company. … The tools I'm currently using would be landing pages; … this maps to interest, … email marketing which maps to awareness and consideration, … appointment scheduling which is consideration, …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
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