Learn about using mobile to enhance loyalty campaigns.
- Your mobile device has become…the most valuable thing you own.…Everything is on it.…Which is why it is so effective for loyalty marketing.…Do you have any apps that make your life easier?…I sure do.…I do a lot of travel,…so I have a few hotel apps on my phone.…They are amazing.…As a rewards member of these hotels,…I can book a room on my phone.…A day or two before I get there,…I can check in on the app and I can choose my room location.…
The last time I went to one of my preferred hotels,…I didn't even have to check in, my phone was the room key.…When it's time to leave, I can even check out on the app.…The receipt is automatically emailed to me…and I'm out the door.…The becomes even more amazing…when I can do the entire transaction using my points.…Mobile marketing includes apps…that are developed for providing immediate services…and feedback for loyalty programs.…
These apps can also integrate…with the mobile wallet function of your device,…storing tickets, promotions, loyalty cards and coupons.…The wallet is replacing many of the loyalty cards…
Author
Updated
12/11/2020Released
12/19/2018A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
Views
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Mobile Marketing Foundations
with John Jantsch40m 59s Beginner
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
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Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data4m 17s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
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Video: Creating loyalty and incentives through mobile