By evaluating the preferences and behaviors of my customers, learn how you can use a third-party data firm to create a "profile" of a target audience. in this way, you can target consumers who "look like" your customers.
- Have you ever wished…you could duplicate yourself to get more things done?…Well online retailers have figured out…how to duplicate customers in order to make more money.…Retailers are using data…to target their advertising to people…who look like their existing customers,…look like meaning that they share…the same demographics, interests,…hobbies, and online behavior.…This process starts when a company shares…its customer data with Google, Facebook,…or other data provider.…
The provider will analyze the demographics,…age, region,…marital or family status and income for starters.…It then couples with behavior and interests…based on the browsing data…to develop a picture of a company's typical customer.…That picture is then used…to identify people that look like that company's customers…and target them with the intent…of making them new customers.…Now let's be clear.…Facebook and Google aren't selling your information…to the retailers.…
The retailers are using Facebook and Google…to connect with and advertise to consumers…
Released
9/26/2018- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.
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Video: Creating look-alikes