By evaluating the preferences and behaviors of my customers, learn how you can use a third-party data firm to create a "profile" of a target audience. in this way, you can target consumers who "look like" your customers.
- Have you ever wished…you could duplicate yourself to get more things done?…Well online retailers have figured out…how to duplicate customers in order to make more money.…Retailers are using data…to target their advertising to people…who look like their existing customers,…look like meaning that they share…the same demographics, interests,…hobbies, and online behavior.…This process starts when a company shares…its customer data with Google, Facebook,…or other data provider.…
The provider will analyze the demographics,…age, region,…marital or family status and income for starters.…It then couples with behavior and interests…based on the browsing data…to develop a picture of a company's typical customer.…That picture is then used…to identify people that look like that company's customers…and target them with the intent…of making them new customers.…Now let's be clear.…Facebook and Google aren't selling your information…to the retailers.…
The retailers are using Facebook and Google…to connect with and advertise to consumers…
Author
Matt Bailey
Released
9/26/2018- Define a digital handshake.
- Differentiate between implicit data and explicit data.
- Describe the process of retargeting.
- Summarize the purpose of a data management platform.
- Explain how to see how Google and advertisers classify you.
- Identify ways to limit exposure and protect your data.
Skill Level Beginner
Duration
Views
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Introduction
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Data is the new oil2m 22s
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1. Know the Extent of Your Shared Data
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The results of being tracked2m 16s
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2. How Data Is Collected
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The "digital handshake"2m 58s
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Your digital fingerprint2m 18s
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First-party cookies2m 33s
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3. Understand Retargeting Technology
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Targeting is not all bad2m 47s
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Using an ad blocker2m 7s
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4. Identify Third-Party Cookies
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Creating look-alikes2m 30s
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5. Connecting How Advertisers Use the Data
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Delivering an ad to you2m 31s
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Invasive listening3m 5s
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6. Actionable Advice: What Should I Do Now?
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Conclusion
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Next steps45s
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Video: Creating look-alikes