Learn the types of experimentation tools you can apply.
- There are many different experimentation tools today.…The method for setting up your experiment variations…will depend on the tool you've selected.…Your eCommerce platform, content management system…for your website or landing page management tool…might have an experimentation function built in.…If not you'll need to select a stand along…experimentation tool to install.…Installation is usually as simple as cutting…and pasting a JavaScript snippet into the header area…of your website template.…I'll use Google Optimize as an example…since it has a free version you can use.…
Most tools, including Google Optimize,…have a visual editor to allow non-technical marketers…to design experiments.…The capabilities of visual editors are usually limited…to very basic experiments though.…For more advanced variations you'll need…to have a developer who can code them.…As an example I'll load up a page…from my book website at youshouldtestthat.com…using Google Optimize.…If I wanna test a new headline I just right click on it…
Author
Chris Goward
Released
10/18/2018- Recognize that focusing too much on conversion rate optimization can hurt sales.
- Distinguish the area of CRO that focuses on the transaction portion of a business.
- Identify which business goals CRO testing is most effective for.
- Predict which type of pages you can test quickly that will have the largest impact to your business.
- Explain the difference between PODs, POPs, and POIs.
- Describe the two overarching goals of CRO experiments.
Skill Level Intermediate
Duration
Views
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Introduction
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1. Understanding Conversion Rate Optimization
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Debunking CRO myths3m 31s
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Using framework thinking2m 11s
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2. Setting CRO Goals
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Identifying goals2m 50s
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Ranking your goals4m 16s
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3. Understanding Your Target Audience
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Identifying cognitive biases2m 48s
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4. Prioritizing Testing Opportunities
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Prioritizing high-ease pages2m 22s
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5. Creating Test Hypotheses
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Using the LIFT model2m 41s
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LIFT analysis case study3m 36s
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6. Setting Up Your Test
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7. Analyzing Your Test Results
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8. Be an Optimization Champion
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Video: Creating experiment variations