Creating experiment variations

- There are many different experimentation tools today.…The method for setting up your experiment variations…will depend on the tool you've selected.…Your eCommerce platform, content management system…for your website or landing page management tool…might have an experimentation function built in.…If not you'll need to select a stand along…experimentation tool to install.…Installation is usually as simple as cutting…and pasting a JavaScript snippet into the header area…of your website template.…I'll use Google Optimize as an example…since it has a free version you can use.…

Most tools, including Google Optimize,…have a visual editor to allow non-technical marketers…to design experiments.…The capabilities of visual editors are usually limited…to very basic experiments though.…For more advanced variations you'll need…to have a developer who can code them.…As an example I'll load up a page…from my book website at youshouldtestthat.com…using Google Optimize.…If I wanna test a new headline I just right click on it…