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Creating a culture of innovation

Creating a culture of innovation: CMO Foundations: Driving Innovation
Creating a culture of innovation: CMO Foundations: Driving Innovation

A company has a culture of innovation when two audiences believe the company is innovative: internal employees and external stakeholders. Many times, these constituents get it wrong. Your job is to close the perception gap.

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Skill Level Intermediate
41m 44s
Duration
1,164
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Skills covered in this course
Enterprise Marketing Marketing

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