Skip navigation

On September 14th, 2017, we published revised versions of our Privacy Policy, Terms of Service and Website Use Policy and published a Cookie Policy. Your continued use of Lynda.com means you agree to these revised documents, so please take a few minutes to read and understand them.

Create your personas: Start with who

Create your personas: Start with who: Marketing Foundations: Integrated Marketing Strategies
Create your personas: Start with who: Marketing Foundations: Integrated Marketing Strategies

Who are your customers? Understand why a buyer persona is important, how to create a persona, and how to use a buyer persona template. Leverage personas to tell your brand story.

Resume Transcript Auto-Scroll
Skill Level Intermediate
2h 5m
Duration
4,946
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start Your Free Trial Now

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now