From the course: SEO: Videos

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Create playlists to increase retention

Create playlists to increase retention

From the course: SEO: Videos

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Create playlists to increase retention

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- [Instructor] One of the more underutilized factors in video marketing, especially in YouTube marketing, is the playlist. Many producers simply load their videos and forget this important factor. In really, as you add more videos, you'll have themes, content types, and different reasons for these videos. Playlists are an important factor for a number of reasons. First, a playlist maintains the context for a group of videos. If it's specific content, subject matter, or a theme, a playlist maintains this group as a unique part of the content of your channel. In YouTube and many other sites, you can create playlists of your content and name the playlists according to your convention. Second, having videos in a playlist increases the likelihood that your video will be the next video they watch. If someone is on your channel, the next video in the playlist will be up next. You can order your content to create your own…

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