Create a personalized experience with direct mail

- [Female Narrator] Having a multi-channel lead generation…experience is critical for getting engagement…amongst your prospects, and you can create…a very personalized experienced through direct mail.…While you might think that direct mail is a marketing tactic…that went out the window two decades ago,…direct mail is actually back and hotter than ever.…Direct mail is a great way to stand out…and engage your prospects with something that they can…see, feel, and remember you by.…Forget about the old kind of direct mail.…

This is definitely a thing of the past.…The new type of direct mail can really be anything,…so think dimensional, so don't only think…of just a flat postcard.…The new type of direct mail is something that could be…a food item, it could be an actual swag item.…You might be sending out t-shirts or pens…or something along those lines.…It is also personalized.…It's great to have a direct mail piece that is high-end,…so by high-end, I mean something that somebody will…absolutely keep, something that is a little swankier,…