Create an SEO strategy to maximize traffic

- [Instructor] Another critical piece of inbound…marketing is creating an SEO strategy to maximize…your website traffic.…You won't get very far if your website can't be found…by anybody on Google or any of the search engines.…By optimizing your website for search,…you have a much better chance of being found…when a potential customer searches for what…your company does.…Search engine optimization is getting traffic…from the natural listings,…so the different things that pop up naturally…in the search results.…

And so that's what you're trying to optimize for.…So one thing to keep in mind here,…and this is a very easy pitfall that a lot of people…happen to fall in to when they're thinking about…search engine optimization,…is keyword stuffing.…So keyword stuffing is basically the practice…of having too many keywords on the page.…So what a lot of companies will think is by stuffing…their website with different keywords in keyword phrases…that Google will actually determine that your website…is very much related to the keywords…