The content of practical value is more likely to be shared widely. In this video, explore the types of content that provide practical value.
- 10 million views is a lot of views for any video … but for a video about corn? … How could someone possibly get 10 million views … for one of the most boring topics out there? … Well, I interviewed him. … His name is Ken Craig. … Why would someone share a video about corn? … Well Ken Craig has a trick for eating corn more effectively. … If you think about eating corn … there are two key problems. … One, it always gets stuck in your teeth. … And no, Ken doesn't have a tip for that. … But the second is cooking it in the first place. … It's easy enough to get the outsides off the husk, … but once you've got that off … there are those little annoying things … that go down the side called silks. … It's really hard to get rid of the silks. … But Ken has a simple trick for getting rid of those silks. … Take an ear of corn, … toss it in the microwave for about four minutes, … take it out, chop off the bottom quarter inch, … hold the husk, out drops the ear, … clean ears every time. … Now Ken's video's not incredibly emotional. …
- Summarize the advantages of word-of-mouth advertising.
- Identify the six STEPPS to getting people to share.
- Explain the effects of a trigger.
- Describe the function of social proof.
- Recall the most effective strategies for spreading a marketing message.
- Recognize two components in a story meant to help spread a business message.