Print coupons are a hot commodity, second only to word of mouth for advertising a business. In this video, learn how to use coupons effectively to promote your campaign.
- Coupons aren't just for penny pinchers. … Print coupons are a hot commodity … and a great tactic to advertise your business. … In fact, only one form of advertising … is more effective than coupons, … and that's word-of-mouth advertising. … Coupons directly lead to a sale through their use. … They encourage new customers to buy, … and existing customers to return. … They grow your customer base exponentially in little time. … Now coupons can stand on their own … or they can be combined with other forms … of print advertising. … You can run ads in coupon books like RedPlum or ValPack. … You can even partner directly with retailers … and grocery stores to put your coupon … in front of hundreds of people. … You can also take the publication approach … and provide a coupon in magazines or newspapers. … Whichever strategy you choose, … coupons encourage customers to buy … in a limited window of time, … which creates an urgent, frenzied need to buy. … There is no better way to boost sales with free product, …
Author
Brad Batesole
Updated
12/11/2020Released
9/19/2018- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
Duration
Views
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Introduction
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1. Offline Marketing Overview
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What is offline marketing?2m 35s
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Audience development3m 45s
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2. Budgeting
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Deciding how much to spend4m 24s
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3. Direct Mail
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Direct mail overview2m 24s
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Direct mail best practices4m 16s
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Budgeting for direct mail4m 20s
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Mailing lists4m 22s
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4. Events
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Trade shows4m 48s
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Meetups4m 30s
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Speaking opportunities3m 23s
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Parties3m 37s
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Promotional giveaways4m 46s
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5. Print
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Intro to print advertising3m 21s
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Business cards2m 42s
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Newspaper and print ads2m 45s
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Flyers and banners3m 20s
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Magazine ads2m 58s
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Billboards3m 24s
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Door hangers3m 36s
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Coupons3m 9s
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6. Television and Radio
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TV advertising5m 15s
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Radio advertising3m 4s
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7. Outreach
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Getting media mentions4m 10s
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8. Promotional
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Sign spinners4m 51s
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Guerrilla marketing3m 43s
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Sponsorships2m 19s
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Contests2m 30s
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Curbside advertising1m 46s
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Conclusion
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Exploring marketing further1m 12s
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Video: Coupons