Learn how to display and write content that will move people to conversion.
- [Instructor] The words you choose are powerful.…However, how you place and arrange those words…can have even more impact.…Words properly written and presented…direct and motivate us to action.…Did you know that we don't actually read web pages?…We scan, we avoid large paragraphs of text…as our eyes move around the page.…So with only seconds to engage people…and answer their questions,…how can we use copywriting to move people to action?…First, by using copywriting and layout techniques…that are very familiar.…
As we look at this page from Explore California,…our eyes will move across the top of the page.…From the logo to the navigation to the monthly specials,…onto the left and to image and the headline on the right,…we are drawn to organization.…The headline presented as the largest-sized text…in the clearest color and font gets our attention.…However, we only tend to read…two to three words of a headline,…so it has to be concise and clear.…
As we scan the page, we look for other areas of text,…larger text, otherwise known as subheadings.…
Author
Released
12/19/2018- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
Views
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Introduction
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1. Search Engine Optimization (SEO)
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Performing keyword research3m 14s
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Grasping the basics of SEO3m 30s
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Encountering SEO obstacles3m 58s
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Managing SEO campaigns3m 48s
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Reporting SEO measurement3m 29s
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2. PPC: Paid Search Advertising
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Targeting keywords4m 11s
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Matching keywords5m 1s
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3. Content Marketing
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Utilizing influencers3m 32s
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4. Email Marketing
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Investing in your list3m 29s
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Segmenting your list2m 27s
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Defining and fighting spam4m 18s
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5. Social Media
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Advertising on social media4m 16s
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6. Mobile Marketing
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Engaging mobile users3m 48s
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Pushing mobile campaigns3m 51s
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Targeting mobile ads2m 27s
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7. Conversion
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Testing for improvement2m 45s
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Developing heuristics3m 36s
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Using landing pages to sell3m 14s
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Designing for conversion3m 54s
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Copywriting for results3m 50s
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8. Analytics
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Collecting analytics data2m 57s
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Defining goals and KPIs2m 23s
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9. Marketing Automation
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Centralizing data in the CRM3m 47s
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Conclusion
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Next steps1m 31s
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Video: Copywriting for results