Creating desire is all about practicing your salesmanship. Get tips and ideas on how you can outshine your competition and foster consideration in all your prospects.
- Transitioning a user from interest to desire…can be a real challenge.…You're working to hold their interest…long enough to get them to…seriously consider making a purchase.…This conversion step is all about salesmanship.…You need to answer your customers' objections…before they have a chance to object.…Identify the most common objections…a user typically has…and provide answers in the order…they are most likely to arise.…You can do this with the order of…the information on your landing page,…or with how you deal with in-person sales.…
The more your consumer feels as if you understand them,…the more positive reinforcement that they receive mentally,…then the more likely they'll move into that stage of desire.…As soon as the consumer begins to ask questions,…seek answers,…or turn to information on the web,…they've made the switch.…Therefore, you're going to improve the odds…of converting a user into desire…by showing up where they're looking.…We touched on this briefly earlier,…but the second they go to seek out…
Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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