Converting from interest to desire

- Transitioning a user from interest to desire … can be a real challenge. … You're working to hold their interest long enough … to get them to seriously consider making a purchase. … This conversion step is all about salesmanship. … You need to answer your customers' objections … before they have a chance to object. … Identify the most common objections a user typically has … and provide answers … in the order they're most likely to arise. … You can do this with the order … of the information on your landing page … or with how you deal with in-person sales. … The more your consumer feels … as if you understand them, … the more positive reinforcement that they receive mentally, … then the more likely they'll move into that stage of desire. … As soon as the consumer begins … to ask questions, seek answers … or turn to information on the web, they've made the switch. … Therefore, you're going to improve the odds … of converting a user into desire … by showing up where they're looking. … We touched on this briefly earlier …