From the course: Marketing Foundations: The Marketing Funnel
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Converting from interest to desire
From the course: Marketing Foundations: The Marketing Funnel
Converting from interest to desire
- Transitioning a user from interest to desire can be a real challenge. You're working to hold their interest long enough to get them to seriously consider making a purchase. This conversion step is all about salesmanship. You need to answer your customers' objections before they have a chance to object. Identify the most common objections a user typically has and provide answers in the order they're most likely to arise. You can do this with the order of the information on your landing page or with how you deal with in-person sales. The more your consumer feels as if you understand them, the more positive reinforcement that they receive mentally, then the more likely they'll move into that stage of desire. As soon as the consumer begins to ask questions, seek answers or turn to information on the web, they've made the switch. Therefore, you're going to improve the odds of converting a user into desire by showing up…
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