Find out what you can do to move a prospect from awareness to interest in the marketing funnel. Plus, hear how prototypicality plays a role in helping customers feel comfortable enough to take the next step.
- Advertising has to be compelling enough … to bring a prospect into the funnel. … But then from there that first touch point … must be effective enough to prevent them … from exiting the funnel. … And this can be done a multitude of ways. … For starters, you may need to have a long duration … of repetitive awareness. … You continue to stay present with the customer. … And once they're in your market, they can recall your brand. … Or you may need to have a very compelling … advertising campaign that engages your audience right away … and pulls them in immediately. … Regardless, it's crucial that you also consider … that experience as they move from awareness into interest. … Are you set up to handle that? … If you create awareness improperly by misrepresenting … your product, setting the wrong expectation, … or having a bad landing experience, … someone comes into your funnel confused … and they'll quickly back out. … If you create great awareness but the consumer … lacks the trust that they need, they're not going …
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Rethinking the funnel2m 41s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.