From the course: Social Media Marketing: ROI
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Continue learning how to drive social media ROI
From the course: Social Media Marketing: ROI
Continue learning how to drive social media ROI
- [Instructor] Congratulations on completing the Social Media ROI course. There was a lot of content here, so great job in getting all the way to the end. If not everything quite sunk in, no problem. Just go back and review past lessons until you're comfortable. Through this course, you learned about tracking the value of social media, how to build an effective strategy, and best practices for creative testing. You also learned what tactics work on Facebook, Instagram, and Twitter, as well as how to reverse-engineer any new channel that becomes popular. But your journey is only just beginning. Social media is an endlessly evolving topic, and all the major platforms are making changes every week. Don't get overwhelmed. You have the foundation you need to understand how to drive ROI on social media, and can figure out anything else with enough research, trial and error. If you're looking for inspiration about what to…
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