Join Brad Batesole for an in-depth discussion in this video Contests, part of Offline Marketing Foundations.
- Contests can promote products or services…to a new audience by motivating prospects…to come to you.…Most promotional techniques involve going…to your ideal customers.…But contests reverse the roles and ask…those customers to come to you.…For example, a retail store can ask customers…to bring in old clothing to be donated…to people in need.…Each person will receive a raffle ticket…and will have the opportunity to win a 50 dollar…gift card to their store.…This sweepstakes motivates prospective customers…to win the gift card and start shopping at your store.…
It also entices past customers to come back…into the store.…Another example could be a pet store,…asking their customers to donate one can…of dog food to their local shelter.…Each person who donates will be logged and…have the chance to win one bag…of free dog food next time they purchase.…Now contests or sweepstakes have two factors.…A give and a take.…The give motivates past customers…or new prospects to come into your business.…In the previous examples,…the give is the customer coming in…
- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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