From the course: Improve SEO for Your Ecommerce Site
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Content writing
- [Instructor] There are many different types of content to create to feed the search engines and special ways to optimize that content effectively for e-commerce websites. It is important that you consider creating multiple different types of content to help you rank your product pages in Google, but also to link bait and build authority in the search engines. The content on your pages will determine what key words you will show up for. Let's have a look at the different types of content that you might consider creating and the impact that it might have on your website. I firstly wanted to speak about thin content pages and thin content websites. Thin content, essentially, is when there's not a lot of content on that particular page or on the website overall. Thin contents don't tend to perform very well in search engines and there's only very few examples of when thin content pages might be applicable. A content page…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.