From the course: Introduction to Content Marketing
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Content is more than a blog
From the course: Introduction to Content Marketing
Content is more than a blog
- Here's a content marketing myth. Content is your blog. I come across this myth all the time with marketers who think of content as a collection of blog posts on their website. This myth conflates content packaging, delivery, and experience, which can limit the possibilities for your content marketing. I find this myth has perpetuated because many companies became interested in content when blogs rose to widespread popularity around 2010. Today, content is part of every customer interaction, from marketing to support. And today, you have more options than ever for packaging and delivering content in great experiences on different channels. So if you don't want your content marketing to be stuck in 2010, let your coworkers know that content is much more than a blog. It's the substance of a customer experience across a variety of channels. When you demystify what content is for your coworkers, you open their minds to…
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