From the course: Marketing Foundations: Integrated Marketing Strategies
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Content marketing's role
From the course: Marketing Foundations: Integrated Marketing Strategies
Content marketing's role
- Seth Godin once said, "Content marketing "is all the marketing that's left." Today's consumers want helpful, easy to understand content, and they want it on their terms. If they sense you're just trying to pitch your product and not add value, they'll happily take their business somewhere else. So what is content marketing? In our workshops for the American Marketing Association we define content marketing as the creation and distribution of content across all relevant touch points, focused on the delivering the right content to the right person at the right time and place. Put another way, content marketing lies at the intersection of the content that brands like to publish, and the content that consumers and prospects actually want. So how do you develop a compelling content marketing strategy? Here are five steps that build a content strategy blueprint that is scalable to your business, reduces marketing spend, drives revenue, and increases visibility and brand recognition. Step…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.