Content marketing five-step framework

- From startups to Fortune 500 companies,…brands are looking for new ways to increase engagement…and grow their communities.…Content marketing is an approach…that can create longterm value for a brand…and be a powerful asset to influencing…the digital consumer purchase decisions.…But if you're new to content marketing…or revamping your content creative, you should begin…by building the framework for your rollout.…There are five steps when building…a content marketing framework.…

The first step is to define your objectives,…that is, your purpose, passion, and goals.…Start by getting super clear…on your brand's purpose for your content.…Think, what is this piece of content for?…Set clear intentions behind what you hope to achieve…through content messaging by considering things…like increasing sales, downloads, video views,…email opt-ins, and improving customer retention.…The second step is all about the audience.…

This is where you will really start to think about…your niche audience segments and craft content…that will resonate with each group's interests and needs.…