In this video, get an overview of the tools and resources available for content SEO.
- [Instructor] Search engines love text, … it's the easiest for them to parse. … Text helps Google understand what you site is about, … what you're trying to tell your users, … and Google will use your content to match you site … to the queries people type into Google. … Think about it this way, … if you're trying to meet up with someone downtown, … the more context you provide, … the easier it is to figure out where to meet. … For example, what's more helpful, … someone saying I'm headed to a large tree … somewhere in town, … or I'm visiting the largest oak tree in the city, … which is located right next to Town Hall. … Your content, needs to be descriptive, … properly formatted, … and include enough context so that Google understands … exactly what you're talking about. … And all of this must be displayed in a way … that Google can parse. … So as you go to evaluate your content, … the top tools that you're going to encounter … and likely want to add to your tool kit, … are Google Search Console, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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