Skill Level Intermediate
- [Narrator] Everyone agrees that content marketing is incredibly valuable, but the challenge is often deciding what content to create that will resonate with audiences and how to measure the results of the content created. Hi, I'm Valera Wilson, and I've led marketing strategy for global brands for almost 20 years. In this course, I'll show you how to establish goals and metrics for your content marketing, develop assets to drive results, calculate ROI, and track and report campaign progress to stakeholders. And all of this will help you confidently develop and evaluate content marketing campaigns effectively. So, join me in my LinkedIn learning course on content marketing ROI.