Skill Level Beginner
- One of the most effective ways to get new customers or repeat business is by marketing to people who are already interested in your services. This is why your e-mail list is gold. Your e-mail list is comprised of people who have actively raised their hand and signed up to receive promotional material from you. With so many emails that go out nowadays, it can be challenging to stand out in someone's inbox. In my course, I'm going to show you how to build your database of loyal subscribers plus how to create newsletters that stand out and consistently connect you with your audience so you stay top of mind and convert readers into customers. Hi, I'm Melodie Tao, also known as Marketing Melodie. I've been working in the digital marketing space for over 10 years as a professional speaker and social media consultant. I successfully launched and managed online marketing strategies for both small business owners and larger corporations. I have seen social networks change in an instant requiring businesses to revamp their entire strategy. A constant in this ever changing online space is e-mail marketing. E-mail continues to dominate as one of the most effective channels for marketing in terms of revenue generation. And this is why I'm so excited to share my insight on how to effectively build your database and use e-mail marketing. So get ready to learn how to create content that people not only will open but look forward to receiving in their inbox.