Content Marketing: Podcasting for Business
With Martin Waxman
Liked by 1,649 users
Duration: 34m
Skill level: Beginner
Released: 5/14/2018
Course details
Podcasting is a great way to promote a brand or build a following. In this course, public relations and social media expert Martin Waxman shows you how to create a successful podcast from the ground up. It starts with understanding your customers—and tailoring your podcast to their interests. Martin then shows how to choose the theme and format for your podcast and select quality gear that won't blow your marketing budget. He shares advice for finding the right guests, as well as the right resources to record, edit, and publish your podcast. Finally, Martin explains how to promote your podcast and measure the results.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Sanjana A
Sanjana A
Junior Marketing Coordinator
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Allister Field
Allister Field
Investigative, Management and Outreach Specialist & Podcast Producer.
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Jamie Chesser
Jamie Chesser
Lead Instructional Designer
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units