From the course: Growth Hacking Tips
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Consumers will question facts
- Marketers love fact-based marketing. Oftentimes, you'll visit a landing page, and it's riddled with facts and claims. However, people naturally question the validity of any claims. Say something as a fact, and people are skeptical. But if you show it, they're believers. And in fact, the more dramatic the demonstration, the better. Have you seen the advertisements for the Purple Mattress? They make bold claims, and then they strap some eggs to a huge pane of glass, and they drop it. The eggs hit the mattress and they don't break. It makes you think, wow, they claimed the mattress was soft, they claimed that you won't feel your partner moving around in bed, but then they demonstrate it! The most powerful demonstrations are going to employ drama to make a point. However, you have to be careful. Just as quickly as a demonstration builds trust, it can also destroy it. When you have the smallest hint of deception…
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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