Deirdre Breakenridge helps you determine the best ways to handle requests from customers for product improvement, enhancements, or added features.
- Let's think about how you can capture your buyers with an introductory offer or promotions they just can't resist. Everyone loves a good deal, especially when the deal comes with a product of value. Now you can really make your product stand out with special offers or promotions. First is the promotion to try or sample the product. It's as simple as come by our store to try a free x, or, we'll give you a free trial for 30 days, the idea is, once you get the consumer to try the product, then they're hooked.
Second is the coupon offer. That not only gives a 10% discount but also helps solve their problems. Rather than focusing solely on product discount, you focus on the benefit of what the product will do to help your customer. The great discount just comes with a solution that will make their lives easier. Third is the promotional offer. That's bundled into a package of products that they already know and like, it's a great way to lessen the risk by coupling the other products that are tested and proved.
For example, when you take your pet to be groomed, you may be offered a 10% discount on a new nail trimming service if you sign up at the time, of course, for all introductory offers and promotions, you want to be very specific about your offer where they can take advantage of the promotion and when it expires. Now go back and consider all of product research and select the most appropriate promotional package. Brainstorm about the interesting offers that can get your buyers' attention and keep them coming back for more.
- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey