Social Media Marketing: Strategy and Optimization Preview

Social Media Marketing: Strategy and Optimization

With Martin Waxman Liked by 3,697 users
Duration: 54m Skill level: Beginner Released: 9/26/2022

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Course details


Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.

Skills you’ll gain

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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