Use a content gap report to uncover the keywords your competition ranks but you don't. In this video, learn how to conduct competitive research with ahrefs.com.
- [Instructor] I'm using the ahrefs … seven day, seven dollar trial … and I'd like to show you how to conduct … some simple competitive research. … Another wonderful feature of ahrefs is … its comprehensive data set which lets you look in … at exactly what your competitor is doing. … I'll start by selecting Site Explorer … from the top of the page. … And here we can enter in a domain, such as lynda.com … and choose search. … Right away we have immediate access to a ton of insights … about this domain. … We can see the backlinks, … how many referring domains there are, … the number of organic keywords that they're ranking for, … estimates on their traffic, … and the value of that traffic. … We can see trends for the traffic over time … as well as the search pattern, … as well as the keywords that they're ranking for. … The number of insights in these reports is unprecedented, … and here on the left hand side, … you can see deeper research that you can start conducting. … You could look at their top pages, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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