What your competitor is doing with their SEO doesn't have to be a secret. In this video, learn how to see what your competitor is up to using SEMRush.
- [Instructor] A valuable feature with an SEMrush … is the ability to conduct competitive research. … You can do that by entering in the domain … at the bar at the top of the page. … Let's go with Lynda.com. … Once you conduct a search, you'll see various statistics. … You get an estimate on the organic search traffic, … the paid search traffic, backlinks, ads, and so on. … You'll have an ability to understand … their top organic keywords that they rank for, … the distribution between countries, … as well as a trend line of their traffic. … Now this data is an estimate, … so I wouldn't trust it to be completely accurate, … but it should give you a pretty good idea of the trend. … One of the additional values is … the branded vs. non-branded view … which helps you understand how much traffic … is coming in from a keyword that is the brand. … In this case, Lynda.com would be a great brand. … And when you see brands that have a significant … value of their traffic coming in non-branded, …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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