In this video, learn the tools and resources available for conducting a competitive analysis.
- [Instructor] A major area in SEO … is determining how well you're doing … and what your competition is up to. … You're going to want to be measuring what you're ranking for, … how you're ranking and who you're competing with. … You don't want your competition to win. … And if they're leading the pack, you want to know why. … Did they find a shortcut, … do they have a better description of their destination … or more people supporting them? … You're going to want to spy on your competition … and understand what they're doing, … how you can do it better … and where you might have a competitive advantage. … Now, I break research into two areas. … Measuring results and the common tools for that … are going to be SEMrush and Ahrefs … and then auditing, … which is essentially using that entire toolkit … to review your competitor's site instead of yours. … And that means doing crawls and all. … You also can gather a ton of research … right out of Google Search Console. … Now, it's important that you don't ignore your competition …
- Setting SEO goals
- Working with Google Search Console
- Evaluating SEO problems
- Using Google diagnostic tools, including web.dev
- Configuring and using the Screaming Frog SEO Spider
- Getting started with Keyword Planner
- Structuring data
- Using SEMrush
- Conducting keyword research
- Using BuzzSumo for content research
Skill Level Intermediate
1. A Look at Goals
2. Google Search Console
3. Google Diagnostic Tools
4. Screaming Frog SEO Spider
5. Keyword Resources
6. Google Structured Data
9. Bonus Tools
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