CMO Foundations: Measuring Marketing Effectiveness (ROI)
With Drew Boyd
Liked by 1,859 users
Duration: 43m
Skill level: Beginner
Released: 9/26/2018
Course details
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)—and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Olga Alex Blomnik
Olga Alex Blomnik
Marketing, Business Development, Tenders Expert | Director of Professional Development at Rotaract Club of Dubai | MSc Investments and Securities
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CHEE PENG LU
CHEE PENG LU
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Zahid Mahmood
Zahid Mahmood
Group Product Manager at Martin Dow Marker
Contents
What’s included
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone