Join Deirdre Breakenridge for an in-depth discussion in this video Communicate your position, part of Marketing Foundations: Competitive Market Analysis.
- I've learned that some things…are the best kept secrets in life.…But I've also learned that when it comes…to having a competitive advantage,…there are no best kept secrets.…Share benefits by communicating.…Your product's competitive advantage…is only as good as your communication plan.…You first want to establish how you will communicate…consistently about a product internally.…You don't want your customer service team…saying their competitive advantage…is their great relationships,…when the executive team is taking their advantage…is their high profit margins.…
Whatever the competitive advantage is…you want all of your employees to be on the same page.…So you have to communicate your findings internally…to your marketing, sales, customer service…and other client facing teams.…You want to be sure the right people…are assigned to coordinate and continuously improve…upon your competitive edge.…Where else can you share?…Your competitive edge needs to be…in your brand positioning statement,…everyone at your company should know why…
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- Explain the benefits of a competitive analysis.
- List three elements to include in a competitor profile.
- Recognize the biggest challenge when researching your own strengths and weaknesses.
- Recall the advantage of knowing your competitor’s strategies.
- Identify three elements included in competitor research analysis.
- Define the elements that make up the SOAR framework.