Commercializing voice search

- [Instructor] Hello, are you still there?…I can imagine a time in the not-so-distant future when…that question will be asked by a digital voice assistant…if it thinks we've forgotten it in the middle of a request.…And while we're not there yet,…many organizations are experimenting with voice search,…learning and creating new experiences and apps.…Here are four examples.…Google and Target partnered on a voice-activated coupon…with benefits for customers and both brands.…

People access the offer with a command on Google Home…or by typing it into the Google Assistant app.…Once activated, the coupon customers a $15 discount…off a Target purchase if they placed their order…through Google Express, the search giant's…home delivery service.…It's like a voice-initiated call to action.…VaynerMedia, the firm created by high profile…social media marketer Gary V.,…recently launched a voice AOR, or Agency of Record division,…that helps clients develop programs using conversational AI.…

One of the first clients to try it was JPMorgan Chase.…