From the course: Google 360 Suite Overview

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Collecting and analyzing data with Google Analytics 360

Collecting and analyzing data with Google Analytics 360

From the course: Google 360 Suite Overview

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Collecting and analyzing data with Google Analytics 360

- [Narrator] When you first login to the Google Analytics 360 Suite, you'll notice Google Analytics 360 positioned front and center, and that's no accident. Google Analytics has grown into the world's most widely used analytics platform. You can think of it as the central product around which every other part of the suite has been built. If you've worked with websites and mobile apps in the past, then odds are pretty good that you've used Google Analytics to understand and optimize the user experience. Its features and reports help marketers figure out where prospects and customers are coming from, which campaigns are working, how visitors are interacting with your content, which segments are responding to what messages. As you can imagine, there's a lot you can do with this tool. To dive into all the details of Google Analytics, there's lots of resources out there, including courses right here in the library. But for this course we want to focus on what makes Google Analytics 360…

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