From the course: SEO: Videos
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Clicks and impressions click-through rate (CTR)
From the course: SEO: Videos
Clicks and impressions click-through rate (CTR)
- [Instructor] It's all about getting attention. Your video is competing with 10 to 30 videos on the screen depending on the size of the screen. You have to get viewers to click your video over the competition and the click through rate of your videos play a major part in your visibility. What can you do? The primary options available to the viewer to make their choice are the following: the thumbnail of the video, the video title, the first 100 characters of the video description, the channel name, the number of views and the age of the video. The limited information presented in this video snippet is what viewers use to chose which video they'll watch. And they do it for a variety of reasons. If they want to learn something they'll look for credibility. If they want to be entertained they'll look for excitement. If they want to hear more from you and your brand they'll look for that personality. Think about what your…
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