From the course: Creating Better Blog Content

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Clean up to avoid Google penalties

Clean up to avoid Google penalties

From the course: Creating Better Blog Content

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Clean up to avoid Google penalties

- There are few things that scare a blogger more than watching their Google rankings suddenly start to slide. Even when you haven't made any big changes, and when you've been doing the same thing for a very long time. A very good reason for that fear is the uncertainty involved in what the search engine giant will change, based on what they've learned and assessed from the inside, and it impacts everyone. The potentially devastating loss of traffic and even revenue, depending on how you're using your blog, means that using only the best, above-board practices, is the ideal policy. I've seen entire sites that were ranking well with millions of daily visitors slide in mere weeks to just a dribble. All because they had a bunch of old, outdated key word stuffed pages left on their site from years ago. They'd forgotten about them, and it was a hassle to remove them, so they left them. And they were very sorry they did. Let's talk about some of the common penalty triggers and how to fix…

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