From the course: Social Media Marketing: ROI
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Choosing the face of your company
From the course: Social Media Marketing: ROI
Choosing the face of your company
- [Narrator] People like to buy from other people. Never is this more true than on social media, where most brands come across as inauthentic and, therefore, ineffective. You can overcome this by choosing a face for your brand. Deciding who is going to be the star of the show is a difficult, strategic decision. Let's run through the the various options with their relative risks and rewards. First, let's cover industry expert. For example, Ramit Sethi from "I Will Teach You to Be Rich." Now, Ramit is an expert in this field, so the content he produces is very high quality and that earns him a lot of trust. The downside of this approach is that most experts aren't media trained. They're not as good a communicator as Ramit is and they don't always have the time to invest to get better at that. One that's slightly different, but usually also still falls with the founder is the founder cult of personality. A good example of…
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Contents
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Arbitraging from earned media to owned media2m 26s
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(Locked)
Building a memorable brand with distinctive assets2m 2s
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(Locked)
Choosing the face of your company2m 39s
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(Locked)
How to do topic and influencer research5m 35s
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(Locked)
Document, don't create: Making social cost-effective2m 11s
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(Locked)
Tools and tactics for automating social media campaigns5m 1s
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(Locked)
The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar3m 39s
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