Join LinkedIn Learning Instructors for an in-depth discussion in this video Choosing the Best Instagram Filters for Business, part of 2-Minute Tips for Marketing.
- [Anson] One of the features of Instagram that makes it so unique is the ability to add filters to your photos to enhance the way they look. This is great for businesses, because you can upload professional looking photos on a budget. When using filters, it's important to remember that sometimes simpler is better, but with that in mind, there are a couple of filters that I recommend for business use that can really add a nice pop to your uploads. Lo-Fi and Perpetua are two of my favorites, both of these filters do a nice job of sharpening up your photos without making them look too doctored.
Perpetua tends to work better with outdoor nature shots, and Lo-Fi often looks good with just about any type of photo. Another filter that I really like is Ludwig. It's a great filter for warming up photos that don't have enough yellow orange tone to them. Also remember that you can always drag and drop these filters to different locations if you find that you're using one filter more than another one. Take into consideration that every photo's different, the lighting in each photo is different and the message that you're trying to convey is going to be different, so depending on that, you'll want to use different filters.
Choose the filters that bring out color and sharpen lines, and you'll have no trouble uploading professional looking photos to your Instagram business account.