Modern lead generation requires different types of technology. Content marketing expert Dayna Rothman will talk you through what kind of requirements you should look for in technology and the role it plays in your lead gen strategy.
- [Instructor] Because there is so much marketing technology…available to really help you make your…lead generation plans successful,…choosing your lead generation technology is a critical part…of planning out your lead gen strategy.…A modern lead generation strategy requires technology…for success.…Because there's so many different channels,…and so many messages that you have to get across to buyers,…investing in technology will really bring your…lead generation program to the next level.…How do you select and think through the right technology…for your business?…So the right lead generation technology will enable you…to optimize your program spend.…
So making sure that you're selecting technology…that will help you properly budget your different programs,…and pinpoint what programs are performing well.…Enabling you to track program ROI.…So whether you're doing something on social media,…website, or other various programs,…there are technologies available…to help you consistently track program ROI.…Make sure that you're selecting technology…
Author
Dayna Rothman
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
-
Introduction
-
Welcome1m 13s
-
-
1. Identifying Your Leads and Defining Your Sales Funnel
-
Create lead hand-off rules7m 58s
-
2. Developing Your Lead Generation Strategy
-
Lead generation plan, part 14m 46s
-
Lead generation plan, part 24m 24s
-
3. Generating Leads with Inbound Marketing
-
Website testing5m 2s
-
4. Targeting Your Approach with Outbound Marketing
-
Tracking your ad performance4m 54s
-
Event promotion3m 37s
-
5. Measuring and Testing Your Lead Generation Programs
-
Conclusion
-
Wrap up1m 33s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Choose your lead generation technology