From the course: Account-Based Marketing Foundations
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Case study: Customer success
From the course: Account-Based Marketing Foundations
Case study: Customer success
- Imagine that you are in charge of buying gifts for your family during the holidays. Simple enough, right? But what if you were handed a list of family members to shop and the number of names on the list always changed? You weren't planning to get anything for your second cousins for your second cousins,but there they are. but there they are. And who is Uncle Bob? It would make your entire shopping strategy inefficient It would make your entireshopping strategy inefficient, and you wouldn't be very successful. Right now, many companies will pipeline pipeline revenue forecasting models revenue forecasting models that are equally as chaotic. that are equally as chaotic. ABM can help. But when you're just starting out with ABM you obviously you obviously don't have a baseline don't have a baseline of how your ABM programs of how your ABM programshave performed in the past. have performed in the past. So first, start forecasting by analyzing the previous two the previous two or three…
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