From the course: Ideation for Marketers

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Card sorting

Card sorting

From the course: Ideation for Marketers

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Card sorting

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- Card sorting is a common method by which you'll ask your participants to help you design or evaluate information. This is typically done when managing the navigation or taxonomy of a website or in the categorization of blog topics. In a card sorting session, participants organize topics into categories that make sense to them. And you can use that to also help you label these groups. For example, you may run a travel site and have sections called plan your travel or book your travel, but you run a card sorting session and determine your audience aligns more closely with the terms book now and planning resources. To conduct a card sort you can use actual cards, pieces of paper, or one of several online card sorting software tools. Card sorting will help you understand your topics. And there's two approaches to card sorting, open and closed card sorting. Depending on your needs, you may choose to do an open or closed…

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