CMO Foundations: Driving Innovation

- The world leaders in innovation will also be the world leaders in everything else. Why? Because innovation is the only true, sustainable, and virtually unlimited source of new growth for any company. Those who can drive innovation throughout their organizations will lead over those who can't. My name is Drew Boyd. In this LinkedIn course I'm going to share with you how to create a culture of innovation by driving it through your people and your processes.

I'll explain how to conduct an innovation audit so you understand your starting point. I'll explore how to create innovation competency models and how to conduct training and workshops to achieve success. As the chief marketing officer, you are in the ideal position to create a culture of innovation across the company. Through the concepts I'll share with you in this course, you'll begin to develop the skills that will help you do just that.