CMO Foundations: Creating a Marketing Culture
With Deirdre Breakenridge
Liked by 215 users
Duration: 1h
Skill level: Advanced
Released: 6/20/2018
Course details
Effective chief marketing officers (CMOs) help to cultivate a marketing culture where team members are inspired, engaged, and motivated to participate in company programs. In this course, Deirdre Breakenridge lays out how CMOs can create a vibrant culture of marketing at their organizations. Deirdre explains how to audit your existing culture and create goals, a vision, and a mission to align all groups. She also shares how to identify leaders that can champion your new marketing culture, as well as how to measure the progress of your marketing culture shift.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Exavior Samuriwo
Exavior Samuriwo
Community Leader, Mentor & Coach (Registered Nurse)
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Deneane Stanley
Deneane Stanley
Harnessing the Power of Words
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Eric S.
Eric S.
Sr. Product Marketing Manager: Positioning Startups, SaaS and Enterprise Products for Growth 🚀
Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units