- Overcoming modern marketing hurdles
- Creating a marketing plan
- Building a marketing team
- Aligning marketing expectations with sales and other executives
- Creating alliances with the CEO, CIO, and CFO
- Building your skills for the future
Skill Level Intermediate
- As a marketing leader, do you feel you're thriving, or surviving? The world around us is moving at breakneck speed. Uncertainty is at an all-time high, and technology is changing the way we live and work. How can you rise above the noise while staying focused and strategic? Hi, I'm Lisa Nirell. I'm the president of Energize Growth, a marketing and strategy consultancy. Companies such as Hilton, USA Today, and Google have hired me to help them accelerate growth in marketing innovation.
I've published books and written hundreds of articles on marketing and leadership topics. In this course, we'll talk about the hurdles facing modern CMOs. I'll give you specific guidance and tools on them. You'll also learn proven strategies to win the hearts and minds of your stakeholders. Finally, I'll give you a lens into what it takes to be a super CMO and design an exciting future as a marketing leader. Join me, and let's unleash your true marketing leadership potential.