From the course: Marketing Foundations: Integrated Marketing Strategies
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Buzz, brand, and behavior
From the course: Marketing Foundations: Integrated Marketing Strategies
Buzz, brand, and behavior
- Above the treadmills at my local Orangetheory Fitness Center is a sign that says, "Goals are dreams with deadlines." Now, after completing the seemingly endless planning and execution phases of your integrated marketing plan, you've arrived at the last mile of your journey. Now comes the million dollar question, how do you gauge your integrated marketing success? First, assemble your team of analysts and data scientists to see whether you met or exceeded your goals. Even in the digital age, certain KPIs have stood the test of time, such as, brand awareness, customer satisfaction and loyalty, and willingness to recommend your brand. Next, when today's marketers consider the customer decision journey, they emphasize the post-purchase phase. Make sure you can answer the following questions. Did your customers make an emotional connection with your brand? Would your customers buy from you again? And did your customers have to navigate around any roadblocks along the way. Remember, good…
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