Deirdre Breakenridge selects the Key Performance Indicators (KPIs) that best gauge the success of your product post-launch.
- In your go-to-market plan, your marketing strategy…should also include detailed use cases for your product.…Use cases help the sales team to better understand…all of the scenarios in which your product may be used.…To begin this exercise, the best place…to start is with your buyer personas,…however, you're going to dig deeper,…revealing how within a particular group of buyers…there may be different needs when it comes to your product.…The use cases are also the purchasing scenarios…that would entice your buyers to, number one,…learn more about your product,…and number two, begin their journey toward product purchase.…
If you know what your buyer is thinking,…wanting, and longing for,…then you can create your marketing messages…and communication based on this information.…When I was working with an agency partner years ago,…we were launching a new tool…that helped different professionals find influencers…in their social media communities.…Influencers are individuals who are trusted…and respected in the community…
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- Building your go-to-market (GTM) plan foundation
- Assessing whether you need a marketing or GTM plan
- Entering new markets with a competitive advantage
- Developing your product vision and message
- Setting your product price at launch
- Setting up your channel strategy
- Driving better channel performance
- Evaluating KPIs and metrics
- Storytelling and the customer journey