From the course: Marketing to Generation Z
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Buy one, get one (BOGO): Classic marketing that still works with Gen Z
From the course: Marketing to Generation Z
Buy one, get one (BOGO): Classic marketing that still works with Gen Z
(upbeat music) - Gen Z has grown up in a world where, at any time, we can access any single piece of information whenever we want. Whether I want to know what's happening half way around the world, the score of the latest sporting event or what my friends are doing, I simply swipe and I learn. It's a whole lot different than the way he grew up. - You can say that again. In fact, this generations gets diagnosed anxiety if they can't get their hands on information. 78% of Gen Z showed signs of anxiety when kept away from their phones. They're just that used to getting their hands on information and they have such a fear that they're going to miss out. - I mean, so clearly Gen Z has FOMO, fear of missing out. So what does that mean for you, as a marketer? You need to make it feel as though if we don't act now, we will be missing out. However, FOMO in marketing is nothing new, and it works for all generations. Watch this.…
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